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Luminescence Media Group
3740 N. Lake Shore Drive
Suite 15B-3
Chicago, IL 60613 USA


U.S.A.: 1-312-602-3302
Latvia: +371-26-403-252



GOVERNMENT OF GERMANY AWARDS GRANT: The Federal Republic of Germany Foreign Office has awarded LMG’s Rumbula’s Echo a $20,000 grant to partially fund supplementary filming in Germany.

GRANTS FUND U.S. SUPPLEMENTARY PHOTOGRAPHY: Grants from the Illinois Humanities Council, Jewish Federation of Chicago Breakthrough Fund and City of Chicago Department of Cultural Affairs and Special Events have partially funded U.S. supplementary photography in Chicago and New York. These interviews fill in small pieces in the film's story.

U.S. STATE DEPARTMENT GRANT SUPPORTS RE-ENACTMENT FILMING IN LATVIA: The U.S. State Department has awarded a grant to the U.S. Embassy in Latvia for "Rumbula's Echo and Beyond." The embassy designed this Holocaust education project to integrate with Rumbula's Echo's filming of a restrained re-enactment of the forced march from the Riga Ghetto to the Rumbula execution site. The project funds a portion of filming costs.

Press Coverage

May 2014
Make It Better (formerly North Shore magazine) article about LMG’s Rumbula’s Echo and survivor Sia Hertsberg, with photo. Click here to read.

March 31, 2014
WBBM-TV CBS2 Chicago feature story about LMG’s Rumbula’s Echo focused on one of the survivors featured in the film, Sia Hertsberg. Click here to read.

March 2014
JUF News article about Rumbula’s Echo and March work-in-progress screening of the documentary. Click here to read.

February 28, 2014
Delfi (a major Internet web portal in the Baltic countries and Ukraine) article about LMG’s Rumbula’s Echo with video excerpts, in Latvian language. Click here to read and watch.

February 21, 2014
Chicago Reader/Bleader film critic wrote this article that includes Rumbula’s Echo and a photo of the Rumbula memorial. Notice the Rumbula denial comment that follows. Click here to read.

December 2011
Latvian Jewish Courier
Producer-Director Mitchell Lieber's speech at work-in-progress screening at annual memorial service of Jewish Survivors of Latvia.

December 1, 2011
Svet Daily Newspaper, Chicago
(Russian language)
feature on Rumbula's Echo's
Sia Hertsberg

July 5, 2011
Latvijas Avize
(national daily newspaper in Latvia)
Coverage of screening of work-in-progress of Rumbula's Echo on July 4, 2011.

July 3, 2011
National Radio Station in Latvia
Gita Umanovska, Executive Director of the Council of Jewish Communities of Latvia, discussed the work-in-progress screening of Rumbula's Echo and other National Holocaust Remembrance Day activities on July 4.

November 2010
Harper's Magazine
Photos from Rumbula's Echo, used with credit. Use for book review of When They Come for Us, We'll Be Gone: The Epic Struggle to Save Soviet Jewry by Gal Beckman.

Ruth L. Ratny's Reel Chicago (which covers the film industry in Chicago) reported on the documentary film, Rumbula's Echo, in Indie Focus of February 24, 2009. See

Chicago's WLUW-FM broadcast an interview with Rumbula's Echo writer-producer Mitchell Lieber on April 18. The interview with Lieber was conducted by Michael James on the From the Heartland program.

The Latvian Jewish Courier January 2008 issue devotes two pages to the LMG documentary film Rumbula's Echo. The Courier is published by the Jewish Survivors of Latvia.

Chicago's monthly JUF News reported "One Family's Reunion Leads to a Website for All" in its World section, in September 2003. The articles and photos are about LMG's educational web site,, and the Lieber family story that led to its creation.

The Jerusalem Post , on December 19, 2002, reported "It's All Relative: History Uncovered". The article is about LMG's educational web site,, and the story behind it.

Click here to print the page.


Mitchell Lieber, President & Producer

Mitchell Lieber, president and producer, is an accomplished documentary producer, journalist and marketer.

Broadcasting Veteran

Lieber began working in broadcasting and journalism more than 30 years ago as a teenager, serving as a news stringer for WGLD-FM (now WVAZ-FM) Oak-Park-Chicago and hosting programs and constructing a radio studio for Radio Free Chicago which was heard for four hours each evening on Chicago's WEAW-FM (now WOJO-FM) and then on WNIB-FM (now WDRV-FM) during the years 1969-1970. While still in his teens, Lieber's 1972 radio program This Is A Test on Chicago's WNIB-FM was acclaimed by critic Ray Townley as "the most culturally satisfying program on the air" in Chicago.

After a stint at WNIB-FM as an audio engineer, Lieber went on to serve as the station's public affairs director from 1978-81, producing documentaries and conducting a weekly interview program. On the business side he guided WNIB-FM to a major power increase from the FCC, substantially increasing the radio station's coverage and value (it sold in 2001 for $165 million). During this same period Lieber co-founded of the Chicago Area Broadcast Public Affairs Association (CABPAA) and was an incorporator, steering committee member and treasurer of the public radio group the National Federation of Community Broadcasters (NFCB). Although Lieber left broadcasting for a career in direct marketing in 1982, he returned to broadcasting to serve as marketing manager at WFMT-FM in Chicago (1988-89).

For more than twenty-five years Lieber served as a director and officer of the Chicago Instructional Technology Foundation (CITF) and its educational TV station that broadcasts to Chicago area schools (via wireless cable TV) from the AON Center, Chicago Classroom TV (CCTV) . In 1996, he was involved in founding its Future Filmmakers Festival which was eventually spun off to Cinema/Chicago, parent of the Chicago International Film Festival. He also instigated a special series of TV programs about conflict resolution for inner city youth, Peace in the Classroom. Lieber is a graduate of the Hollywood Film Institute, several courses at Chicago Filmmakers and is a member of International Documentary Association (IDA), Chicago Filmmakers, and the Independent Film Project (IFP).

Prolific Writer

In the course of his career, Mitchell Lieber has written more than one hundred articles for general circulation periodicals, trade journals and the web, including articles and chapters for books on marketing. His essay projecting the future of direct marketing won the Towards the Twenty-Second Century Award, commemorating the Chicago Association of Direct Marketing's 50th anniversary.

Respected Marketer and Management Consultant

In marketing, since 1989 Lieber has been president of the consulting firm Lieber & Associates with clients ranging from BP and SunTrust Bank to the Field Museum of Natural History. He is a contributing author to three books on marketing including the college text, Cases & Readings in Integrated Marketing by Kelly and Jones (Racom). He is past president of the Chicago Association of Direct Marketing (CADM) and is recipient of its 2003 Chicago Direct Marketer of the Year Award. He is the 2006-08 chairperson of the Direct Marketing Association's (DMA) International ECHO Awards, which recognizes the best web sites, TV ads, direct mail and integrated campaigns in the world. Lieber conceived and founded its ECHO Academy of Direct Marketing Arts and Sciences.

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